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The Apex Site property on Douglas Street at Humboldt Street in downtown Victoria, also known as the 'Budget Lot,' is the focus of a redevelopment effort known as TELUS Ocean, an innovation and employment hub for 250 TELUS employees, ground level retail space, and six levels of leasable office space.
The City of Victoria-owned Apex Site property was the subject of an early 2017 bidding process between six proponents. The City of Victoria opted to proceed with a development planning process and a land sale that ultimately saw partners Aryze Developments and TELUS co-operate on the TELUS Ocean concept.
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Early conversations during the building approval stage could mean variances approved as council considers signage for the new Telus Ocean building at Douglas and Humboldt streets.
When the building was approved in 2021, the applicant intended to submit a “curated signage permit application” closer to project completion. Occupancy is expected in the next few weeks, and Telus is seeking to formalize the signage variance.
Staff is recommending council approve the variance – to permit signage above the sill of the second storey, an increase to the maximum size of individual fascia and suspended signs, and to increase the cumulative sign allowance along the Douglas and Humboldt Street frontages – when it comes up during committee Thursday (May 21) morning.
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